For a while, Japanese beauty was shunned from the spotlight as the world became obsessed with Korean beauty. It seemed that our love-affair with K-beauty would never end, but Japanese beauty is set to become popular once again in 2018.
The truth is that Japan has exported some of the very best cleanser, lotions and best face serum that the whole world has to offer. In fact Japan's best-selling brand, Decorté, invented the world's first face serum; their Liposome Moisture formula is still the number one selling serum today.
Much of the obsession with perfect-looking skin comes from the geisha community. Japanese-inspired brand Tatcha's founder, Vicky Tsai, spent close time with geishas, who take skincare incredibly seriously – any flaws show up easily under their theatrical, brilliant white make-up.
'Underneath their iconic white make-up is the most breathtakingly pure skin I had ever seen in my life,' she writes in a blog post. 'I have met trainee geisha as young as 19 and senior geisha as old as 70, but regardless of age they all share the same exquisite complexion.'
So how can you get some of that flawlessly soft, baby-skin complexion for yourself?
Keep scrolling to learn about 10 of the best Japanese beauty products you can get your hands on in the UK, from fragrance to skincare.
SK-II Facial Treatment Essence
Japanese skincare and lotions go hand in hand, and SK-II's is possibly the most famous out there. Cate Blanchett constantly raves about the Pitera-rich essence, which clears and refine's the skin's appearance and texture over time for a “crystal clear” look.
Tatcha Polished Classic Rice Enzyme Powder
Inspired by the Geisha ritual of gentle cleansing and exfoliation using rice water, Tatcha's rice powder exfoliates super gently every day for that smooth, 'baby skin' look.
Decorté Liposome Serum
This one is Japan's best-selling serum, and it's a hydrating dream. Dehydrated and unhappy skin's thirst is quenched almost instantly, with tiny capsules that absorb into the deepest layers of the skin, and slow time-release technology keeping its moisture levels topped up throughout the day.
Kosé Medicated Sekkisei
Licorice is a big name in Japanese beauty when it comes to trusted ingredients, as it calms and detoxifies the skin while brightening the complexion. Kosé's medicated lotion is full of the stuff, and improves radiance and skin texture over time.
Fairydrops Quattro Mascara
Fairy Drops was born when Japanese celebrity, Aya Yasude, customised her own mascara brush. Struggling to find a mascara that was just right for her TV appearances, she took a pair of scissors to a mascrara wand and cut away until she was left with a brush that made her eyes pop. The distinct 'bobble' wand is the perfect companion for the jet-black, water-resistant formula that leaves lashes big, bold and camera-ready.
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